El negocio del movimiento

Here's the uncomfortable truth: fitness culture in much of the world has deteriorated considerably, while the fields of health and fitness have increased their profits to end up providing an illusion of rehabilitation, physical preparation and sports performance. The business of human movement has not managed to manage its negative aspects. In this book, Gray Cook, co-founder of Functional Movement Systems, teaches you how to buck that trend and listen to what movement is telling you in the realms of health, wellness, fitness and performance, and helps you put it into practice. standard operating procedures to increase confidence in your work. Standard business strategies are unsustainable if what you're trying to sell doesn't measure up to what the competition is offering. Becoming a better professional is the most important thing you can do to discover opportunities. This book is your action plan: Part I teaches you the basics of the Functional Movement Systems, Part II describes the processes for putting the Systems into practice as a strategy to increase your effectiveness and efficiency, and Part III offers testimonials from successful professionals in the fields of health and human performance.