El secreto de la innovación

It's the buzzword, everyone talks about innovation. But there are really few people and companies that dare to innovate and, among those that do, only a small percentage do so successfully. This is because, unlike other disciplines, to innovate it is not enough to study and apply methods or techniques. If we want to innovate successfully, we must radically change our way of thinking and acting within our companies. We must dare to break many habits and beliefs deeply rooted in our culture and our being. This revolutionary book talks about innovation like no one has ever done, breaking down absolutely all the paradigms that prevent us from daring to innovate and doing it the right way. Through multiple stories of real life companies and people, we reveal the real secrets you need to know if you want to transform your mind, prepare your company and create innovative and profitable business strategies. Given the suffocating competition that we live in practically all economic sectors, innovating has become the only way to stand out from our competitors. Innovation is no longer a luxury, it has become a necessity.