La heráldica del fútbol

Why is the Liverpool club crest flanked by two flames? Which Swiss club is said to have inspired the Barcelona shield? And what does Jägermeister have to do with Eintracht Braunschweig?. From the royal crown of Real Madrid to the cross rivets of West Ham, behind the symbolism of the shields lies a story, a story of identity. Football heraldry explains why the emblems of the biggest clubs look like this. In today's globalized world of football, clubs are often forced to balance the wishes of the fans and the desire of the owners to find new markets. It's not uncommon for emblems to become a conflict surface when old meets new, just ask Hull City AFC or Paris Saint-Germain. Therefore, studying football heraldry is as much about knowing the clubs' past as it is about understanding their future.