La psicologia dels diners

When it comes to money, what matters is not how smart you are but how you behave. We tend to think of investing or managing personal finances as a mathematical discipline, in which data and formulas tell us exactly what to do. However, the defining trait of people who get rich is not their skill with numbers, not their salary or their talent, but their personal history, their motivations and their unique vision of the world. A genius who loses control of his emotions can be a financial disaster. And the same is true otherwise: ordinary people without financial training can get rich if they have a few patterns of behavior. This, unthinkable in other disciplines such as architecture or medicine, is fundamental in the field of finance.