Personal branding

In a competitive world where millions of people share similar knowledge and identical titles, differentiation is key to finding quality employment and customers who motivate you. The goal is for companies to look for you, instead of you. Packed with observations and advice based on the author's real experiences, Personal branding. Guide to achieve professional success on the Internet aims to serve as a manual for those who want to make a notable leap in their job search or get new clients thanks to the Internet. This book details the practical tools and actions that can be followed, from preparing a personal branding strategy to its correct execution step by step. All this you will achieve thanks to numerous digital strategies available to anyone and with little investment.